Making Aston Martin
During his ten year stint at the helm of Aston Martin Motorcars, CEO Fr. Ulrich Bez turned a niche British car maker into a profitable global enterprise. Not your average corporate memoir, this is a unique and lavishly illustrated blend of business case and personal memoir. The plot plummets forward like a thriller -- all the insider details and no business platitudes.We're drawn into the drama with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on whether or not to buy out the Aston Marton brand. We have front row seats to the intense challenges of running an exclusive car manufacturer and enjoy the privilege of witnessing the means by which a global luxury brand is developed. A car enthusiast and visionary engineer, Bez shares his thoughts on the future of the automobile -- and his plans for Aston Martin in the coming years.