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Книги о Корее
How Korean Brands Soar All over the World
Jeongsoo Han (Editor), Mina Jun (Editor), Miyea Kim (Editor), Chung Kim (Editor), Greg Pratt (Editor)
Издательство: The 1000 Years' Treasures
Год издания: 2012
Количество страниц: 412
ISBN: 00000000000
Язык книги: Английский
Описание книги
Recently, Korean products and brands have become very popular in all corners of the globe. The stories of the Korean global companies such as Samsung, LG, and Hyundai and their leaders are featured by the global media such as Time, Bloomberg Businessweek, and Fortune. Even some small and medium-sized companies such as Lock and Lock, Aurora, Pororo and Woongjin are also impressing people around the world by establishing their leadership in each category of the global market. The recent Korean surge is not limited to the commercial field. K-pop and “Hallyu” (Korean Wave), such as Girls’ Generation and Super Junior, are hitting the major cities of the Western world such as Paris, London, and New York. They have marveled global audiences with much power and energy. Many people wonder how such Korean companies and cultural brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. This book highlights the success stories of the top 10 Korean cases that were chosen among more than 70 contestants in a recent competition. The top 10 selected cases, combined together, well-feature how Korean companies and leaders overcame difficulties and crises, and soared above the clouds of the world in a short span of time. The top 10 cases turned out to be a collection of fascinating stories about the recent surge of Korean products and cultures on the stage of the world market. These cases highlight Korean leaders’ passions and breakthrough strategies applied as they turned their small starts or mediocre conditions into explosive successes even during crises and within such a short period of time. The success stories of Korean brands can reveal invaluable treasures to those who want a turning point for their business or career. The stories can give you powerful insights and lessons on how you can prepare your businesses or careers to soar like eagles.

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